THE RE/MAX CONCEPT
RE/MAX stands for “real estate maximums.”
In exchange for paying a management fee and a share of the monthly office overhead, RE/MAX professionals Associates keep the maximum allowed amount of their commissions and receive the many benefits of RE/MAX programs and services.
By offering Associates maximum commissions and maximum career freedom, RE/MAX influenced competitors to re-examine and adjust their own policies toward sales agents, thus dramatically changing the industry.
As the network grew, renowned for its top producers and quality service to consumers, so did support programs, making RE/MAX a dynamic force in real estate education and technology.
The organization was one of the first real estate companies to have its own proprietary television network and one of the first in the industry to develop a site on the World Wide Web.